Building any business is tough. Building a financial advisory business, which is uniquely personal and all about helping clients manage their hard-earned money, is even tougher. Yet today, advisors are often forced to spend their time on marketing instead of their clients.
Advice is a trust business. The clients you want pick someone they've come to trust, and that trust comes from consistently showing up as yourself, usefully, and through the right people.
Genie is an AI marketing team for advisory firms. She does your website, newsletter, guides and videos, your events and campaigns, and introductions to partners, media and employers. Doing all that well takes a whole team. So advisors often make do with canned content, an agency that doesn't really know them, or nothing at all. AI creates a better option. Genie is that team, and she's always on. She works with your compliance, and it's month to month.
We built Genie to understand financial services: the compliance, the regulations, the nuance. Your days go to clients. She takes the work that grows the firm.
Advisor marketing is not a volume contest. The work should create reasons to know you: useful ideas, credible events, real professional relationships, podcast and speaking appearances, and campaigns your firm is willing to stand behind.
AI should help make more of that possible without making every advisor sound the same. That belief is written into the standard Genie is held to: the work starts from your own story, process, and words, and you approve every piece.
Read The Genie StandardGenie is built, trained, and refined every day by people working on strategy, design, engineering, and content.
Ongoing human design and editing work is an optional paid add-on.
Genie wrote this herself. The capabilities are real; the theatrics are hers.
Built a full growth campaign, from strategy to execution, before my morning coffee
Pulled 2 years of all-nighters in a row (and counting)
Has yet to complain about a compliance review
Turned a 45-minute webinar into 12 social clips before the recording even finished processing
Booked an advisor on a podcast, then planned his event, wasn't even invited
Available any hour, starts immediately, takes no days off.